Aerial view of a row of houses, some under construction with green sheathing and blue roofing tarp, others completed with gray and white exteriors, surrounded by trees and a street with parked vehicles.

The Team Behind The Homes

We're a small, personable team with one shared mission: to go above and beyond for every client. From your first consultation to your final walk-through, you'll have dedicated points of contact who genuinely care about your experience.

OUR TEAM | OUR STORY

Our Team

A man in a blue plaid blazer holding a sidewalk advertising sign for Holliday Homes, promoting building a dream home, with an outdoor shopping street background.

  • Bill brings 35 years in real estate development and finance to Holliday Homes, creating beautiful homes around Davidson and Lake Norman. A lifelong Tar Heel (UNC ’90) and Davidson resident for 25 years, Bill and his wife Holly have raised four kids and three golden retrievers—Holliday Homes’ official mascots. As a strategic community leader, Bill serves as a Board Member of 210 Collective, an Elder at Storyhill Church, and a member of the Lake Norman Young Life Committee. Outside of his work and service, he enjoys playing tennis and spending time relaxing on the lake.

Bill Worsley

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Kayleigh Scholten

  • Kayleigh Scholten is a seasoned Interior Designer with over 11 years of residential design experience, bringing our clients’ design dreams to life with style, function, and attention to detail. A graduate of Harrington College of Design, Kayleigh spent years honing her expertise in residential development, mastering spatial planning, materials, and architectural detailing. She leads integrated design strategies that seamlessly blend aesthetics, functionality, and construction feasibility.

    Born in Illinois, Kayleigh now balances her professional passion with family life in Lake Norman alongside her husband, Nathan, and their two energetic toddlers—while still making time for friends, fun, and a little design inspiration.

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Brad Fiehler

  • Brad brings more than 25 years of operations and project management leadership to Holliday Homes, turning complex projects into smooth, successful builds. A graduate of the University of Tennessee College of Engineering, his experience spans real estate trusts, Joe Gibbs Racing, and the home automation industry—giving him a unique edge in planning, process optimization, and building high-performing teams.

    Brad and his wife Nicole have called Lake Norman home for more than 20 years. When he’s not driving operational excellence or coordinating the daily details of a build, you’ll find him cheering on his two kids, supporting the VOLS, or exploring the outdoors.

A woman with long blonde hair and a black lace blouse standing in a modern kitchen, smiling, with her arms resting on a white countertop.

Ashley Wise

  • Ashley brings more than 20 years of marketing and communications leadership to her role as Director of Marketing, combining creative storytelling with real estate expertise to build high-impact brands. A former sports industry professional and licensed North Carolina Realtor, she brings strategic insight and a unique perspective to every marketing initiative.

    A proud graduate of Indiana University Kelley School of Business, Ashley has lived abroad in Seville, Spain, and never turns down a warm-weather adventure. She resides in Davidson with her two daughters, and outside of work, you’ll find her logging miles on the Davidson Greenway or refining her watercolor skills.

See What Our Clients Say
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Bryan Palmer

  • Bryan Palmer is a state-licensed North Carolina general contractor for both commercial and residential projects. He joined Holliday Homes in 2024, overseeing every build from groundbreaking to move-in, and brings extensive experience in large-scale custom home construction. Known for ensuring superior craftsmanship and on-time delivery, Bryan excels at guiding projects from concept to completion with precision and care.

    A Davidson resident, Bryan enjoys spending time with his wife, adult children, and granddaughter, staying active through fitness, and cheering on his Tar Heels.

A man with black hair, wearing a dark blue t-shirt, standing with arms crossed in front of a wooden door and glass windows, smiling at the camera.

Cris Pinto

  • Cris Pinto joined Holliday Homes in 2025 as a Project Manager Intern, gaining hands-on experience in every stage of construction while closely working alongside Bryan Palmer. Originally from Bolivia, Cris came to the U.S. through Storyhill Church and has quickly become a valued member of the Holliday Homes team.

    Bilingual in Spanish and English, Cris helps bridge communication across projects, supporting planning, execution, and quality oversight. Outside of work, he enjoys running, playing pickleball, and meeting new friends.

Our clients describe us as personable, engaging, and authentic. We're experts who sweat the details. We bring expertise, attention to detail, and a proactive approach to every project, and we genuinely enjoy what we do.

Our Story

Holliday Homes was born in 2003 over an old house in downtown Davidson that needed love, vision, and a lot of work. Bill and Holly Worsley took on that renovation project and discovered something: they loved the process of creating a forever home.

Sixteen years later, in 2019, Holliday Homes officially launched—and the rest is history.

Read the Whole Story
An aerial view of a row of houses under construction, with some partially finished and others in the framing stage. The houses have various roof styles and some have exterior wall siding, with a wooded area in the background.

Shaping Homes Around Your Vision

We don't just build homes, we build relationships. When you close on a Holliday Home, you're not just a past client. You're part of our community. We want you to love your home for decades to come, and we'll be here to support that.

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